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Five Tips for Creating a Stand-Out Introductory Video

Five Tips for Creating a Stand-Out Introductory Video

An introductory video is a brief, filmed segment that features you discussing a little bit about yourself, your practice, and what clients can expect if they enter treatment with you. Basically, it’s a filmed version of a profile summary, although the words you speak will differ a bit from the words in a profile. The goal of the video is to drive clients to contact you and make appointments by giving them a clear understanding of how you can meet their needs.

Tip 1: Make it Professional

The best introductory videos can’t be thrown together with a camera phone – they require at least some knowledge of filming and editing. This is to ensure a clean and polished video, without odd breaks, volume problems, or bad lighting. While the most effective option would be to hire a film producer, this is probably out of budget for many practices. Another option is to look at videos you like and emulate the lighting and background, using researched film techniques, and hire a freelancer to complete the editing for you.

Tip 2: Ensure Confident Presence

One of the biggest issues we see in introductory videos are therapists who are clearly nervous – jittery, reading from notes, wringing their hands. It doesn’t leave the most assuring impression for a potential client, so make sure before you start filming that you calm your nerves. Take your time with filming, practice in advance, and complete multiple takes so that you are portrayed as friendly and competent.

Tip 3: Keep Your Branding Consistent

The background of your video, your script, and any graphics you incorporate should align with the other branding you’ve used on your website and social media platforms. Additionally, your script – your appeal to your ideal client – should be consistent with your other marketing. Make sure you’re clear about who you are, what services you offer, and what clients stand to gain by working with you.

Tip 4: Include a Strong Call-to-Action

A call-to-action, or a request you make to the client, should lead them from watching your video to making that first appointment. In your script, include a strong one by saying something like, “Schedule your intake appointment with me now by clicking on the appointment button above.” Clients should know exactly what to do to take the next step.

Tip 5: Keep It Brief

No matter how engaging your introductory video is, most clients won’t watch past the one-minute mark. That means keeping your message strong and brief by writing your script and parsing it down as needed before you start filming.

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Jennifer N.
Posted on 09/24/2017 by Jennifer N.

Jennifer is a writer for OpenCounseling. She has worked at a number of state and non-profit organizations, providing counseling, training, and policy development



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