Print Posted on 10/08/2017 in How-To

Building Revenue Streams: The Pros and Cons of Workshops

Building Revenue Streams: The Pros and Cons of Workshops

For practitioners who are looking to bring in new income streams, something that’s often overlooked is offering workshops and seminars. As a licensed therapist, you have a wealth of information available through your training and clinical experience, from therapy-specific skills to soft skills training that can be translated to non-practitioner audiences (i.e., stress management in the workplace). If you take the time to network, you’ll find that these kinds of topics are in demand in all kinds of settings, including colleges offering adult education courses, non-profits, and corporate retreats. Let’s consider the pros and cons of incorporating workshops into your repertoire.

Network building: Providing workshops is a perfect opportunity to build your professional network – you’ll meet individuals from many different industries and levels of influence. Not only can this build your potential client base, but by providing a great workshop that engages audiences, you’re bound to be referred for other speaking engagements as well.

Marketing: Workshops not only offer the potential for you to market yourself as a therapist, but they also offer you a chance to narrow down your branding. The best workshops aren’t those that try to teach everything – they are those that offer a unique and specific perspective in a particular niche. By identifying that for yourself and building it into your workshop and branding, you create a more memorable experience for your audience and stand-out to potential clients.

Income: When you first start out offering workshops, the income may be limited. But as you gain experience and a reputation in doing so, workshops offer a huge income potential that can sometimes surpass what’s gained from direct client practice.

Time requirement: Now for the cons – without a doubt, workshops take time. You need to either already have or build the connections needed to find workshop opportunities. Then, you need to dedicate the time to creating a great presentation. Finally, the act of planning and facilitating a workshop requires a keen sense of organization and energy as well – you won’t be able to simply show up and speak.

Public speaking: While this isn’t a con for everyone, public speaking comes in the top three of biggest fears for the American public. If you are terrified of public speaking, you may do wonderfully one-on-one with clients, but the idea of speaking for three hours in front of 100 people may simply not work. Make sure you’re honest with yourself about how you feel about this before pursuing workshops and speaking engagements.

Inconsistent income: As mentioned above, workshops have the potential to bring in high income – but this can definitely ebb and flow. As you incorporate these, make sure not to neglect your practice hours – you’ll want to ensure you still have that steady stream of clients just in case your speaking engagements slow down.


 

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