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Building a Great Webpage: 5 Essential Elements for Therapists

Building a Great Webpage: 5 Essential Elements for Therapists

If you don’t have a webpage, or are looking to revamp the one you currently use for your practice, it may seem daunting pulling this task together. After all, there are so many different types of designs, bits of information to include, and other details that you’ll need to address. Your practice website may be the first thing that a client sees when they decide to (or not to) contact you; making sure it looks professional is of the utmost importance. In this article, we’ll cover some basics about a well-designed website to get you on the right track.

Therapist profile: This might be the most important element of any practice website – your potential clients want to know who they are actually going to be working with! If you are the only therapist working in your practice, consider making your profile a prominent part of the homepage; if multiple therapists work at your practice, add a “Meet the Therapists” page to the site that’s easily accessible.

Practice information: Where is your practice located? What are your office hours? What hours are you available to meet with clients (i.e. can you extend past 5 PM on certain nights)? What kinds of services do you offer? What types of insurance do you accept? Make sure any detail about how you run your practice is clearly articulated on the site – this will help potential clients see a better picture of what they can expect from your practice. 

Social media integration: We’ve talked a bit in past articles about the importance of social media and blog-writing as a marketing tool – treat your webpage as the hub for this. If you have a blog, host this on your webpage and update it regularly. Add links to your social media profiles on both the header and footer of your site pages so that clients can connect with these quickly. Webpage design tools such as Wordpress allow for other integration (such as adding a Twitter feed of your recent tweets) that you can use to make your page more engaging.

General site design: How your site looks will be up to a few variables – your personal style, your budget, and the platform you use to build your site. While Wordpress and other design platforms provide templates to use, if site design is outside your comfort zone or availability, consider contracting this out to a freelancer as needed (it’s less expensive than you think!). In your final design, some big things to address are including images/graphics, making sure your site is easy to navigate, and ensuring that the overall visual impression of the site matches your branding and personality.

Contact information: Most importantly, make sure your potential clients know how to contact you! On each page, make sure your footer has your practice phone number and email. You may decide to list other contact methods as well; just make sure these are channels you check and respond to regularly. You may also choose to have a separate “emergency hotline” section to your webpage – in the event a client needs support during non-office hours, who could they call to get help when you aren’t there?

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Jennifer N.
Posted on 08/27/2017 by Jennifer N.

Jennifer is a writer for OpenCounseling. She has worked at a number of state and non-profit organizations, providing counseling, training, and policy development



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