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5 Resolutions to Make in 2018 to Keep Your Counseling Services Affordable

5 Resolutions to Make in 2018 to Keep Your Counseling Services Affordable

The New Year and resolutions go hand in hand. And at OpenCounseling, we think there’s no better resolution than to keep our commitment to informing and advocating for affordable mental health care. Below, we have five resolution ideas for you to try throughout the year to keep your rates affordable while still running a profitable practice. Even committing to one of these will help mental health clients tremendously and support the OpenCounseling movement:

  • This year, I resolve to offer a sliding-scale rate to a percent of the clients I take on. I’ll advertise that I offer sliding-scale while setting boundaries around the number of clients I can offer this to. If needed, I’ll keep a wait-list for my sliding-scale services.
  • This year, I resolve to keep my operating costs low so that I can offer affordable counseling rates and still remain profitable. I’ll take a careful look at my expenditures versus income and determine what things need to be cut or outsourced to a less costly service (such as a staffing firm or freelancer).
  • This year, I resolve to use my professional training and experience to help others in desperate need. I will consider volunteering my services in the event of a natural disaster or on an ad hoc basis to local non-profits for clients who would otherwise be unable to afford any form of care. I will give back, but I’ll do this without stretching myself too thin.
  • This year, I resolve to increase the profitability of my practice by running it as an effective business and marketing myself effectively. I’ll make sure my website is appealing and informative, I’ll use social media to promote my work, and I’ll consider new ways of building traffic to my practice (through blogging or email marketing) versus relying on referrals. If I don’t have time for these things, I’ll get the help I need though a freelancer service such as Upwork.
  • This year, I resolve to offering options to my clients that I may not have considered when they can’t afford my rate. I’ll offer group counseling if there’s a need. I’ll make sure clients who I cannot help are linked to agencies who can help them and I’ll provide short-term care if I am capable of doing so.

Often, when we hear “affordable counseling,” many private practice therapists think it means foregoing income. But in each of our resolutions, we don’t just seek to benefit the client – we also seek to create a more sustainable business for you.



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Jennifer N.
Posted on 01/22/2018 by Jennifer N.

Jennifer is a writer for OpenCounseling. She has worked at a number of state and non-profit organizations, providing counseling, training, and policy development


 

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