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3 Quick Steps for Therapists to Create a Stand-Out Social Media Profile

3 Quick Steps for Therapists to Create a Stand-Out Social Media Profile

One of the most prominent and effective forms of marketing for therapists today is through their online presence. Whether you’re just starting out in the world of online marketing, or if you’ve been online for a while, you know that writing a profile is the first step you take when you set up any account. But for therapists, what makes an effective social media profile? What’s going to bring you clients that you feel most fulfilled working with? Take a look below for our tips for making sure your profile stands out.

  • Think about your ideal client, not yourself: Usually when we’re writing bios, we start with a quick review of our resume, right? While this might work if we’re speaking at a conference, it doesn’t work with social media profiles. Before you even start writing, imagine your ideal client – who are they? What are you working with them through? Most importantly, what is your ideal client looking for in a therapist?

  • Convey who you are in terms your ideal client can understand: One of the biggest mistakes we see in social media profiles is a 100% focus on the clinical treatment services you can provide – CBT, Exposure Therapy, etc. While this is great information, it doesn’t convey to your ideal client what you actually help with or do, unless they are well-informed about mental health treatment already. The fix for this? Shift your language to what you can help them with – overcoming child trauma, working through addiction, dealing with a personal loss – things that are much more clear to your client. You should still list your education and credentials, but focus on having your profile convey a story of hope for your client, not just the hard facts of your experience.

  • Keep it professional: Make sure to keep your professional social media profiles about what you offer as a therapist, not your personal life. This may be a potential client’s first glimpse at who you are, and just like you wouldn’t self-disclose personal details in a client’s first session, avoid this in your profiles too.

Your online presence reaches more and more potential clients each day – start off on the right foot by creating or revising your profiles and getting your ideal client in the door.

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Jennifer N.
Posted on 07/08/2017 by Jennifer N.

Jennifer is a writer for OpenCounseling. She has worked at a number of state and non-profit organizations, providing counseling, training, and policy development



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